Recognizing customer concerns can help businesses see the real impacts of improving their credit card POS software. We may no longer be in the midst of the Great Recession, but shoppers may still be generally worried about overspending and afraid to use their cards in stores where their payment data might get stolen. On the merchant's side, the answer could be implementing verified software that meets industry standards.
While many users may be reluctant to spend too much, specifically with their cards, Millennials (those currently between 18 and 34 years old) are particularly wary, according to NerdWallet. That source said that 31 percent of this group of adults haven't ever applied for credit cards, and that those with low scores are usually more likely to seek out new cards.
This caution around even getting a card to begin with comes with clear pros and cons for the consumer. Though they avoid debt in the short term, they miss out on opportunities to improve their credit in the long term.
With optimal card processing options, businesses can at least make shoppers feel more secure and encourage consumers to put their trust in efficient and safe systems. These efforts may also parallel those of the card companies themselves to entice more use through rewards programs.
Taking action to restore faith in card use can be a good beginning for businesses that want to modernize. What 911 Software offers isn't just the solution itself, but also the customer support needed to keep using it for better effect. Contact us today to start changing your current approach to payments for the better and doing right by your customer base.