Although EMV cards offer enhanced security for retailers and consumers, some have noticed it takes a little while longer to process payments.
Retailers around the country have adopted EMV chip credit card processors to shield themselves from liability if fraud should occur. These cards offer significant protection against fraud during card-present transactions, but some people have complained about a slightly increased wait time at the checkout counter.
EMV cards do take a little bit longer to process because chip cards transmit an encrypted code that changes with every new transaction, Petoskey News Reported. Although these transactions typically only take a few seconds longer to finish than a swipe purchase, many customer have not been shy about voicing their displeasure with the increased wait time.
Because of EMV cards, the average consumer will spend an additional five-and-a-half hours in the checkout line in 2016, according to a report from payment processing company Cayan. Altogether customers will spend an extra 116 million hours in line due to EMV delays, the source noted. But the slower checkout times have less to do with EMV technology itself and more to do with the nature of a particular business, according to Banking Exchange.
"If you are in a fast-paced, high volume market, a slow speed of transaction will be a detrimental part of it," Sherif Samy, managing director of transaction security operations at Underwriters Laboratory, told Banking Exchange. "If you are in a merchant environment and you would like a dialog with the consumer, then it is less critical. We can't generalize EMV speed of transactions."
Visa and Mastercard – two major companies pushing for EMV adoption – announced earlier this year that were working on technology improvements that should reduce the amount of time it takes to complete an EMV payment.