Though this blog has spoken before about appealing to foreign consumers, the summer months can be an especially prime opportunity for merchants to make their business more available to cardholders from overseas. The Telegraph recently reported on cards that British users might consider putting into use when abroad. A store that makes use of point-of-sale credit card processing software can perhaps use knowledge of these kinds of personal trends to influence the way they prepare for business from other nations.
According to this article, a card recently released by Capital One does not apply fees for purchases and transaction made outside of the U.K.-based consumer's home country. Incentives such as these can be seen as chances for POS merchants to expect more interest in spending from customers who may wish to take advantage of this. Normally, the fee for a person to use this card in other countries is the equivalent of $4.30 per purchase. Other cards exist that appeal to this particular type of consumer, as well, perhaps suggesting a trend.
The Telegraph quotes financial expert Andrew Hagger as identifying an obvious desire for this, claiming that fees add up to "millions of pounds" annually.
"Credit cards that don't levy additional fees for overseas transactions are few and far between so this new deal is likely to prove popular, even more so as it also comes with a generous cash back incentive," he said.
To keep informed, employers POS card processing can make judgments based on observable trends such as this that might lead to greater efficiency in the long run. While there's no guarantee in this information necessarily, it does suggest a way merchants can consider responding to the behavior of users.