Overhauling the POS in use can change the customer experience at a merchant's store. As the potential center of so many operations, it can be the beginning of multiple different programs and necessary tasks.
In some cases, a new approach to credit card payment software can be faster, leaner and less distracting than the previous one. According to Dallas Business Journal, J.C. Penney is taking on something called "Project Simple," which will try to refocus the store's efforts more directly on the customer experience. The effort also eliminates extraneous elements affecting the business side, such as redundant emails or unnecessary customer visits.
Executive Vice President of Stores Joe McFarland told the source that the new plan is to spend more time on shoppers and less on the operational tasks that take up time and resources.
"Going forward, we'll have a very simple vision around what we do," he said. "We'll remove complexity from the stores and we'll simply push that to our home office," McFarland said. "You have my commitment: we are going to stop doing things that don't focus on the customer."
Retailers can use this sort of improvement to give their customer base a reason to choose in-store interactions. Instead of seeming less convenient than shopping online, smart stores can bring all of the benefits of digital ordering to their locations with an updated POS.
A NerdWallet article gave examples of some of the innovations coming to the brick-and-mortar retail shop, including kiosks and mobile-friendly locations. Shoppers may be ready for these enhancements because they are increasingly familiar with mobile technology in their own lives.
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