There’s been a lot of talk recently about the difference between user interface and user experience when shopping on e-commerce websites.
In reality, they are so inextricably connected that it is very difficult to differentiate between the two. Both incorporate elements of visual appeal and functionality. You want your website to be aesthetically pleasing and free of clutter that can hinder one’s ability to find the features they truly value.
The creative and technical sides of e-commerce feed off of one another. A functional site that looks horrible is unlikely to attract droves of consumers, as is an online business with a cool stylized visage but little by way of helpful features.
The same can be said for POS software for credit card processing in traditional brick-and-mortar locations. Simple and streamlined appearances that don’t feel cluttered are far easier for employees to learn and become comfortable with than complex, visually distracting interfaces.
“The reality is the user experience is impacted by every single element of your website,” said a recent article in online publication Practical Ecommerce. “You can have a well designed site with great navigation and performance, but if your shopping cart is lacking a shipping estimator, you may lose buyers to a poorly designed site that includes one.”
Apply this same principle to your in-store POS payment processing system. Employees are more likely to make mistakes or try to cut corners whenever possible in order to avoid troublesome issues with your IT assets. This opens the doors to potential security breaches and fraud.
By investing in payment processor software that is simple and easy to use but also efficient and secure, merchants can save themselves and their workers from dealing with unnecessary headaches.