We are just a few weeks away from what is the busiest shopping season of the year. Many merchants will be pushing to make yearly sales goals and trying their best to end 2013 with a bang.
However, this boom period is followed by one of the slowest shopping periods of the year. Consumers have already shelled out money and maxed out credit cards in order to have the right gifts for everyone on their shopping lists, which makes them unwilling to open the wallets in the early part of the year. This means it is a time for merchants to experiment with their operations as a way to increase customer traffic.
A recent article from Specialty Store Services mentioned that one of the best ways to do this is through the use of new signage and creative floor layouts. While this is a great way to capture the attention of passers-by, it is far from the only avenue that business owners should take.
This is also the perfect time for companies to look into upgrading their point of sale systems. There is no better time for organizations to install a cloud-based POS system, for example, then during a slow sales period. This gives associates enough time to learn the solution and businesses sufficient time to troubleshoot any hiccups without a mad rush of customers at their cash registers.
With the help of a payment solution provider, any organization can implement new systems that help keep customers interested and improve the consumer experience, which will help open wallets again down the road.