Is there a single specific reason to start accepting credit cards at your business? Most likely not, and chances are you've heard all the common justifications already. There are even some sources urging users to abandon card payments altogether on account of fees and unwieldy interest rates. But for a small company, there are pretty clear opportunities that are freed up by keeping credit processing software on hand.
An article that recently appeared on Small Business Trends listed several such reasons that one might consider, and chief among them is the idea that this has multiple immediate benefits for your business. Not only does it allow for more customers who may not have been able to make solely cash payments, it speeds up those payments by incorporating automation and making them quicker for merchants to process.
Research posted on Statistic Brain from last year shows that as of last July, the average person owned 3.5 credit cards, and that over 176 million people were using at least one. If you haven't yet made the leap to acknowledge the widespread nature of this form of payment, both the practical reasons and the statistics can be seen to support this kind of transition.
Obviously, it can be a big step to switch focus like this, but the fees and equipment involved shouldn't scare companies away from credit card processors necessarily, especially when one considers the different avenues this opens up. And the fact that it doesn't have to completely replace cash or other forms of payments should only add to the appeal.