Every merchant is looking for new ways to attract customers and create returning business. This task is often much easier said than done. Consumers have a number of options when it comes to where they spend their money, meaning merchants need to pull out all of the stops to ensure it happens in their establishment.

A recent article from Independent Retailer Magazine features an interview with Todd Robinson, the vice president of a full service payment solution provider. During the conversation, Robinson spoke about the different ways that small businesses can improve their efficiency by offering different payment options.

"Accepting credit and debit cards makes a business more efficient in numerous ways," Robinson said. "Retailers will see an increase in sales, since customers who pay with credit cards spend more than those who pay with cash. They will also see an increase in customer loyalty because they allow customers to pay how they want to pay."

He added that with an upgraded point of sale software solution, any merchant can start taking steps toward improving sales and inventory reporting. This can help business owners make smarter decisions on promotions while also keeping track of inventory levels in real-time.

With the help of a retail solutions provider, any merchant will have access to different systems that can enhance the business. From improved credit card processing equipment to the use of a cloud-based point of sale infrastructure, retailers can take their company to the next level and excite their customer base at the same time.