As the holiday shopping season approaches, many retailers are uncertain how new payment technology will affect the in store customer experience.
This past Oct. 1 was a deadline concerning the use, implementation and liability surrounding credit card transactions. It required that credit card issuers give their customers new, EMV credit cards, or those with an embedded chip, in an attempt to prevent credit fraud. While the new cards have added security measures to help prevent fraud, it will take time to get used to the payment process, according to one retail executive.
Walmart payments executive John Drechny said that the current situation at many retailers has the potential for "anarchy," as both consumers and employees are both unfamiliar with the new payment method in many cases.
Drechny, however, doesn't count his company among them, as they have been preparing for sometime. "Most merchants…are where we were a year ago."
Drechny's issue is not with EMV itself, but rather with the implementation deadline. With the date set so close to the holiday season, it gives many companies little time to familiarize themselves with the new technology.
What Drechny is forgetting is that it was major credit card breaches several years ago during the holiday season that forced the implementation deadline. Target, Home Depot and others were hit with hacks in the holiday of 2013, putting millions at risk for credit card fraud. Only after those attacks did President Barack Obama sign the executive order making the deadline official.
Though "anarchy" might be hyperbolic, there are bound to be some hiccups along the way. That's natural, though, in any sort of technological change, and with one that's this important, a few hiccups aren't much to worry about.
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