Lowcards.com recently published an article detailing the purpose of expiration dates on credit cards, a facet that both shoppers and the operators of credit card processing software deal with regularly. Aside from the most basic reason given, the need to retire tarnished cards that are more difficult to read, the article's author also explores other reasons for this aspect of plastic payments, including some that may impact the way purchasers make decisions and how stores and other small businesses react.
Among other motivating factors, the author lists credit reviews and sliding limits as one consequence. This is important for small businesses, as consumers may change the number of visits based on the amount of credit they are allowed by their card company: tighter limits may mean less spending. Consequently, a card user with very good credit might be coming by more often once they are given more leeway.
Another feature touched upon is the security aspect of these dates. Checking expirations with customers (over the phone, for example) can help confirm that they are stable and capable of making transactions that will clear.
Obviously, your company won't know exactly what changes arise in the lives of a cardholder once that date finally arrives. But, all the same, businesses using the services of credit card payment processors should remember that these kinds of factors might apply and drive customers out or into your establishment.
Credit card processing software allows businesses to make trips easier for their consumer base, and by understanding the features of the cards that might lead them to do so, owners and operators might provide even more relevant service.