Online shopping is a major component to the current retail landscape. Many businesses looking to jump on the wave of the future have rolled out some form of eCommerce solution. However, there is more to having a successful online system than just a website.
According to a recent article from WH Systems, the thing that organizations need to take into account is the trust factor that businesses need to create with their systems. The piece points to a study by PwC that surveyed 15,000 people and found that 46 percent of them only shop online at one retailer.
The reason for this, according to the article, is a sense of trust that has been created by these online retailers. The piece focuses heavily on the ability for retailers to "deliver the right product to the right person at the right time at the right price in the right way." This requires the use of quality delivery services and additional systems to optimize it.
There are other systems that organizations need to focus on to ensure they are able to create the most trust with their customers. One of these is by security the payment systems. Entering your credit card information online can be a nerve-wracking experience, especially if this is a site you are unfamiliar with.
Keeping all payment information safe at all times is crucial. By partnering with a credit card payment processor that understands the importance of secure and reliable systems, any businesses can enter the online world with more confidence.