Computing giant Apple announced through a press release that its Apple Pay credit card service would be expanding to accept more cards and locations by the end of the fall.
According to the announcement, Apple Pay will now accept Discover cards as well as cards from certain specific retail stores, including Kohl's, J.C. Penny and BJ's Wholesale Club. They also announced that acceptance of the service expand to include over one million locations. After the improvements, Apple touts that there service will accepted by those accountable for 98 percent of all credit card purchase volume in the U.S.
"Apple Pay has kicked off a new era of payments and our users love the incredibly easy, secure and private way to pay," said Eddy Cue, Apple's senior vice president of Internet Software and Services, in the release. "We're bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where Apple Pay is accepted, which truly transforms the way people pay."
Apple launched the service last September with support from Visa, MasterCard and American Express. The app allows customers to input their credit card information and store it on their phone. To pay, the user selects which card they want to use and taps the phone to the reader, which uses the phone's built in NFC, or near-field communication, chip to transmit the data. The app, and those like it, are comparable to EMV cards in their security, as the information passing through POS systems is encrypted.
In the same release, Apple announced an expansion of the service to their first overseas market. Next month, Apple Pay will work in the U.K., with over 250,000 locations, including the London transportation system, onboard.
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