Last week, Google launched Android Pay: a new mobile payment application designed to go toe to toe with Apple's new Apple Pay software. This time, however, Apple may not be Google's main competition.
What many forget when talking about mobile payment applications is that Google had everyone beat for a long time. Google launched Google Wallet in May of 2011, which allowed customers to enter in their card information and use it for payments both online and by tapping their phone. Though Google had the technology figured out, it took some time for everyone to catch up, as many phones and POS payment processing systems at the time weren't equipped with the necessary features.
All that changed when Apple announced Apple Pay late in 2014. The phone giant got everyone to take notice and jump on board, especially with the promise of more security in light of recent data breaches which compromised customer credit card information.
In response, Google re-branded Google Wallet to Android Pay and updated it to be more feature-equivalent with Apple Pay, but then something unexpected happened: Samsung got involved.
One of the problems that has always troubled Google in the smartphone front is fragmentation. Android, though now Google owned, began life as an open source (read: free) platform for all to use and, in many ways, can still be used as such (Amazon's Fire tablet line runs software based on Android, just with all of the proprietary Google elements removed). Hardware manufacturers, wanting to compete with Apple, jumped onto the platform, releasing their own proprietary software and customization. This has lead to a huge spread in market share for both software version hardware manufacturers.
Samsung has recently risen to the top of that list, and now surpasses Apple in global smartphone market share. Instead of using Google's Android Pay, they launched Samsung Pay, a further fragment of the Android ecosystem.
While Android dominates smartphone market share, Samsung is the leader of the pack, with almost 22 percent of all smartphones worldwide. The next highest android manufacturer is the Chinese company Huawei, with just under 9 percent, and numbers quickly fall off after that.
Samsung has even gone a step further by adding features over and above what Android Pay offers. Both will allow users to enter in their payment information and tap their phones for purchases, but Samsung also offers debit card use and will be accepted in more locations that Android Pay. As Samsung's market share continues to grow and as mobile payment applications continue to gain popularity, Samsung Pay is poised to become the dominant platform.
If your company is in need of new payment processor software for your business, be sure to contact us today. Take a look at the rest of our website to learn more about the high-quality products that we carry.